Zambesi style
Overview
Introduction
Background
Innovation
Design
Development
The launch

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Published:
May 2007
Technologists' Practice May 2007
Soft Materials TECHNOLOGY YEARS 7-13

Cover image of case study

Zambesi Style

When Air New Zealand commissioned Zambesi to design new staff uniforms as part of its brand refreshment programme, designer Elizabeth Findlay's brief was that the garments should express the airline's nationality.
Focus points include: Additional Material:
Brief Development:
  • incorporating cultural influences
  • Pitching for the commission
  • Refining a brief

Technological Modelling:

  • Producing prototypes
  • Usability testing

Technological Products:

  • Properties of materials
  • Feedback on suitability of materials used

Outcome Development and Evaluation:

  • Changing materials and modifying designs
  • Adding extra garments to the range

tvnz.co.nz/national-news/
photogallery-new-air-
zealand-uniforms-3326779

www.stuff.co.nz/business/
3216871/Air-New-Zealand-
reveals-new-Barbie-uniform

www.nzherald.co.nz/nz/news/
image.cfm?c_id=1&gal_object
id=10619252&gallery_
id=108796#6801411
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