Andrea Moore Design
Belief Attitude Perserverance
In store display – daytime or evening elegance.
In store display featuring Fashion Quarterly article.
It's all about your dream and how determined you are, and slightly ruthless, about going about doing business. You do need to put blinkers on and try and inspire people to support you – that's what it's all about.
Andrea's dream:
- To build a company that supports an infrastructure for design.
- Design of clothes, shoes, perfume, sleepwear. This company will have stores in New Zealand, Australia, London, New York and perhaps Japan and Hong Kong.
- It will be something that New Zealand has never seen before.
- We will have the staff to support such an operation – all working towards the one goal; amazing design and a happy, regular customer.
Essentials for success
Success of the business is driven by sales.
Success of the designs is fabric and fit.
Andrea's believes:
"It's all about good designing, good business, good promotion, and time.
"To be a successful designer it's about business, being able to clothes design on the run, design very succinct, distinctive ranges, follow all that up with knowing how to do business properly. Brand building is important and ways need to be found that are inexpensive and/or free as much as possible. Money spent on promotion must give you good feed back into the store and good sell through otherwise it s not worth it. If there isn't a $ sign at the end of the promotional drive it's not worth doing.
"Time is important if you don't keep to time you don't make the sales."
