Shikoba - Fashion steeped in values

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Shikoba
Overview
Building a business on your own terms
A brand based on values
From concept to collection
Fabric choices
Blended fabrics
(incl activity)

The Wardrobe NZ

Published:
September 2012

Technologists' Practice	September 2012
TEXTILES TECHNOLOGY; DESIGN IN TECH-NOLOGY	YEARS 7-11

Cover image of case study

SHIKOBA - FASHION STEEPED IN VALUES
Waikato-based clothing designer Aroha Wikotu has carved out a niche in the New Zealand fashion industry with a unique business model that emphasises core cultural values from her Maori and New Zealand European upbringing. By insisting on manufacturing locally, using sustainable and eco-friendly materials and working collaboratively with people in her local community, Aroha's label Shikoba has flourished despite a global recession that has taken a huge toll on the fashion industry.
Focus points include:	Additional Support Material:
Characteristics of Technology Understanding social and cultural influences on technology and the interdisciplinary and collaborative nature of technology . Design in Technology Understanding of basic concepts and techniques related to human factors in design Technological Products Understanding the relationship between materials used and their performance properties in textile products Understanding that materials can be formed manipulated and/or transformed to enhance the fitness for purpose of a technological product	Aroha's store The Wardrobe NZ Textiles en.wikipedia.org/wiki/Textile wiki.answers.com/Q/What is the difference between a mixture fabric and a blend fabric www.fabrics-suppliers.com/fabric-definitions.htm www.textileglossary.com/terms/blend.html racebred.co.nz/Fabric-Types yuandatex.en.alibaba.com/company_profile.html Wool production process www.youtube.com/watch?v=yafkK0uk65U Organic merino wool production www.youtube.com/watch?NR=1&v=2oAbCaTZekY Biotechnology Leaning Hub www.biotechlearn.org.nz/focus_stories/wool_innovations Agresearch : world -first fashion fabrics www.youtube.com/watch?v=gBvxwUWcB0A
Teaching activities
Discuss the terms personal preference, style and fashion and how they differ from each other and can impact on the design of textile products Discuss how the performance properties of textiles can be measured objectively and subjectively Discuss how materials can be formulated manipulated and transformed in textile technology Discuss the following terminology in relation to the practice described: pattern drafting; yarn; blended materials; trademarking; out-working; applied design; ‘look books’; and sustainable eco-fashion