Licence to Chill :: Overview

Technologists' Practice	November 2007 / August 2010
Packaging Technology / Resistant materials / Design / Enterprise	YEARS 7-13

Cover image of case study

LicenceD to Chill
In May, 2003, a North Shore-based 'ideas factory' company Inveratek (now EverEdge IP) began the development of a revolutionary packaging technology to enable viscous foods such as yogurts, jellies, condiments and sauces to be comfortably eaten directly from the pack. Their end result was a product to be known as CrushPack®
Focus points include:	Additional Material:
Technological Modelling Decisions made as a result of functional modelling and prototyping Technological Products Material selection, performance properties and sustainability issues Technological Knowledge and Skills Human factors in design Preservation, packaging and storage of products	Company website: www.everedgeip.com Product website – a 360 degree view GCE Bitesize – food packaging and labeling
Teaching activities:
Discussion starters (Years 11-13): What functional modelling techniques were used in the refinement of the conceptual design and how did this assist in the decision making process? How did the prototype testing take place and what key information was gained during this process? What materials were considered for the manufacture of the CrushPak® packaging and how were they evaluated to ensure their suitability? Explain the following terminology as used in the article: From concept to commercialisation Product development – the value of good design Business model Licensing agreements

Case study reproduced with permission from e.nz magazine. E.nz subscriptions are discounted for schools and TENZ members.