This case study follows on from the original Techlink Technologists' Practice case study that outlined how the natural pharmaceuticals company Herb Farm became
established as an enterprise. It shows how the company has managed the process of growth and consolidation over the period 2005–2009, and extensively examines issues of rebranding, marketing, expansion into different markets, management, capacity building and production process.

Herb Farm website:
www.herbfarm.co.nz

Original case study:
www.Techlink.org.nz/
Case-studies/
Technological-practice/
Food-and-Biological/
the-herb-farm

ALL STUDENTS

See Photo Gallery for discussion on the complete manufacturing process, from the herb garden to shop shelf.

JUNIOR STUDENTS

See this page for discussion questions relating to:

• Technological products – Levels 1, 2 and 3.
• Branding / Product awareness

SENIOR STUDENTS

See this page for dIscussion questions relating to:

• Values
• Key competencies
• Branding an enterprise
• New product development
• Increasing production capacity
• The production manager role
• Promotion/marketing
• Educational opportunities