Sealord Group Ltd is a global seafood enterprise with fishing vessels and processing plants in a number of countries producing a wide range of seafood products that are sold worldwide. The company works hard to improve production systems and products and to add value to raw and frozen seafood by developing new products. This case study illustrates how innovation in the development of seafood products often results from technologists' response to the marketplace, culture and understanding of people's eating habits.

Characteristics of Technology

• Inter-disciplinary collaboration

Characteristics of Technological Outcomes

• Understanding the role of material evaluation in determining suitability for use in product development

Technological Modelling

• Modelling practices to identify risk

Discussion starters:

• Explain the importance of interdisciplinary collaboration in the product development process.
• Describe how socio-cultural influences have impacted on the development of this product.
• Describe the modelling which took place to explore and identify possible risks in the development process.

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