Sealord Group Ltd
Rehua in port
Port of Nelson
Sealord offices Nelson
Dave McDonald
Techlink would like to thank Dave McDonald, Fritz Hofman, Erin Bickers, Nick Romano, Sally Murray-Campbell and the other staff at Sealord Group Ltd for their contributions to this case study.
Introduction
Sealord Group Ltd is a global seafood enterprise. Twenty-five fishing vessels and processing plants in seven countries produce seafood products that are sold worldwide. Sealord's networks catch, source, process and market around 220 000 tonnes of fish and shellfish each year. It sells more than 1 500 different products to more than 3 000 customers in 30 countries worldwide, with annual sales of about $600 million.
Sealord works hard to improve production systems and products and to add value to raw and frozen seafood by developing new products. Innovation in the development of seafood product often results from technologists’ response to the marketplace culture and understanding of people’s eating habits.
