Living Nature's Flagship
Introduction
Background
Design
Development
Outcome



Published: 2005

Living Nature's Flagship

label

Flagship store

Flagship store on Lambton Quay (click to enlarge)

logo

Living Nature began in 1987 when Suzanne Hall decided to make a living by combining her interests, values, and knowledge to produce a New Zealand-based product. Her first products were medicines but further study led her to skin care.

“I realised how important the skin is to our health and how it reflects internal health. I then realised not only did I feel passionate and inspired by the idea of skin care, but instinctively knew how it worked and that there really were not many products or people that dealt with it holistically. I wanted to make creams that had wonderful textures and that worked, not greasy balms that most people didn't like using on their skin".

Suzanne's first gel, made from Harakeke, Manuka honey and Manuka essential oil, worked well for her own acne condition. Armed with this success and a developing understanding of the potential uses of plants such as the New Zealand native plant Harakeke (Flax), Suzanne considered how she might develop products with a shelf life suitable for commercial production. She set about finding health-giving ingredients that also prevented moulds and fungi forming without realising that plant-based preservatives hadn't yet been invented.

Suzanne's first skin care range consisted of 10 products: massage oil, eye cream, masks, and manuka oil and honey antiseptic gel. She spent 5 years developing the products before selling any, aware that sustainable methods of growing and harvesting ingredients had to be developed before large scale manufacture could take place.

Fourteen years on and Living Nature has gone from employing 2 people and a turnover of $23 000 to a business worth approximately 10 million dollars employing over 80 staff. Based in Kerikeri, Living Nature supplies customers in many parts of the globe and now through their flagship store on Lambton Quay in Wellington.