The Technological Practice Strand Explanatory Papers Updated May 2010
Brief Development
Illustrative Examples from Technology1
With the changing world of air travel, Air New Zealand decided to undertake a major rebranding exercise. A key part of this was the design of new uniforms. Air New Zealand went to leading New Zealand design company Zambesi, to undertake this project. Zambesi explored the issues the airline was facing and sought to develop a uniform range that would meet the needs of all major stakeholders. For an example of how the brief developed throughout this technological practice, see the Zambesi Style case study.
Sealord is an innovative New Zealand company always looking at opportunities to extend its product range. Faced with an opportunity, provided by a supply of quick frozen scallops, a team of technologists worked together to design a new product. The brief developed had to provide guidance and evaluation tools for both the scallop product itself, as well as its packaging. For an example of how a range of factors were brought together by this team to develop the brief see the Sealord Group Ltd case study.
1 These are provided for the purpose of increasing teacher background understandings of this component – however they may also be relevant for senior students.
